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New business starting out on social media?

Overwhelmed by which platform you should be on? Here are my top 4 and who should be using it.⁣

Twitter⁣

Who should use it: Everyone, from individuals to the largest corporations⁣

What to share: Start, join, and lead conversations; interact directly with brands and customers⁣

Post frequency: Multiple times per day ⁣

⁣ Facebook⁣

Who should use it: Everyone and I mean literally everyone!⁣

What to share: All types of content from videos to blog posts, events, ads⁣

Post frequency: Once or twice a day ⁣

Instagram⁣

Who should use it: Lifestyle, food, fashion, personalities and luxury brands⁣

What to share: Share visual content or short videos⁣

Post frequency: Once a day ⁣

⁣LinkedIn⁣

Who should use it: Businesses, Recruiters and Job-Seekers⁣

What to share: Job-postings, company descriptions, employer/employee

research⁣

Post frequency: At least two times a week