New business starting out on social media?
Overwhelmed by which platform you should be on? Here are my top 4 and who should be using it.
Twitter
Who should use it: Everyone, from individuals to the largest corporations
What to share: Start, join, and lead conversations; interact directly with brands and customers
Post frequency: Multiple times per day
Facebook
Who should use it: Everyone and I mean literally everyone!
What to share: All types of content from videos to blog posts, events, ads
Post frequency: Once or twice a day
Instagram
Who should use it: Lifestyle, food, fashion, personalities and luxury brands
What to share: Share visual content or short videos
Post frequency: Once a day
LinkedIn
Who should use it: Businesses, Recruiters and Job-Seekers
What to share: Job-postings, company descriptions, employer/employee
research
Post frequency: At least two times a week